Did you know 88% of online consumers are less likely to return to a website after a bad experience? You’ve probably heard website designers, developers, and marketers discuss a website’s “user experience” or UX.
User experience is becoming even more important due to the digital world evolving so quickly. Conducting UX research has many benefits, and most of them can be translated into user benefits, benefiting the marketing department and the company itself.
Let’s not forget that first impressions are even more important for website design and the ideal user experience. It doesn’t take people too long to form an opinion about you, which is why making an excellent first impression is more important than ever.
So, how big of an impact does poor UX design have on businesses?
• Eighty-eight percent of consumers are less likely to return to a website after a bad experience.
• More than half of consumers abandon a page if it takes more than three seconds to load. As a result, retailers lose $2 billion in sales to slow-loading websites each year.
• Eighty-three percent of consumers cite a “seamless experience across all devices” as important to their purchasing decision. If a site is not optimized for mobile, they are five times more likely to abandon a task. Furthermore, 62 percent are less likely to buy after a negative brand experience.
Poor user experience on desktop and mobile equates to customer attrition. Conversely, a good UX design can help businesses generate more leads, conversions, and revenue. To improve user experience, some hire a UX designer, while others use the services of a UX design consulting firm.
This article will explain the benefits a great user experience can bring to your business.
What Is User Experience And UX Web Design?
User experience (abbreviated as UX) is how a person feels when interfacing with a system. The system could be a website, a web application, or desktop software
In a nutshell, UX is very important in web design as it tries to fulfill the users’ needs. It aims to provide a positive experience that keeps users loyal to your products or brand.
Unfortunately, many companies don’t pay enough attention to user experience simply because they don’t understand the importance of UX design.
Benefits Of Websites That Give Good UX
With social media and digital transformation on the rise in our digital era, most businesses today ensure that they all have an online presence, enhanced customer approach, and new streams of revenue development. In order to engage users and inspire them to take productive steps, businesses need to focus on adopting a UI/UX approach to digital solutions.
Providing website visitors with a thorough and pleasant experience is of the utmost importance. Your brand reputation, customer loyalty, and sales are on the line if you fail to prioritize a website’s UX.
1. Positive Brand Reputation
What do you think about that brand when you reach a website that is difficult to use or unappealing? Not the nicest of thoughts, right?
Studies have shown that first impressions are 94% design-related. Plus, almost 60% of users say they will not recommend a business that has a badly designed mobile site. From the device, your visitors use to access your website to the appearance of your website, the overall UX of your site can have a lasting effect on your brand’s online reputation.
It is always in your brand’s best interest to provide a stellar experience for users visiting your website.
2. Increase in Sales
A website with great UX design results in increased sales and revenue. To bring this point home, take a look at this scenario involving two clothing websites.
Website A has great filters that allow users to narrow down searches based on gender, style, color, type, brand, size, and price.
Website B has no search filters. All products are displayed together with no kind of sorting available for users.
As a user, which one would you prefer?
Most customers would opt for website A as it will allow them to complete the required tasks fast. And that’s the power of user experience (UX) in web design. Whether it’s a regular website or an e-commerce store, a great UX design will earn users’ confidence and eventually increase sales.
3. Customer Loyalty
Did you know 52% of users said that a bad mobile experience made them less likely to engage with a company? Have you also heard that 79% of people who don’t like what they find on one site will search for another?
Why should customers stay on your website if it is not optimized for the information they need or does not function properly? If your brand is struggling to retain and generate repeat customers, consider improving the UX of your website.
4. It Sets a Great First Impression
Who doesn’t love to see awesome rolling-trolling graphics on a website?
No matter how great your content is, the visual sections on your website grab your visitors’ attention first.
But aesthetics alone are not enough. To ensure smooth navigation, your site needs to be functional with fast loading times and all the essential design elements. And that’s where UX design comes in. If your website is built with the user in mind (picture fluid navigation, legible fonts, etc), it will give the user a memorable experience.
5. Increase conversion
Paper sheet with conversion rates statistics and rapid performance.
Many websites have sophisticated and beautiful designs which initially draw in customers. However, they drive their potential customers away due to poor user experience, such as confusing navigations, bad content layout, and so on.
The archetypical example of conversion rate is the number of users purchasing on a website. UX designers develop several techniques to evaluate the target group to influence the increase in conversion rates. In-depth user analysis and research help them identify usability problems and reasons why users abandon the product. Knowing and resolving the product’s pain points helps increase conversion rates.
The results of various studies indicate that nearly 47% of users expect web page load times of less than 2 seconds. If the page is loaded only after 3 seconds and has an unclear and unintuitive design, a large part of users will immediately drop off regardless of the advantages of the products or services listed on the page. For a business that means lost sales, prospects, and leads. Therefore, it is necessary to understand how to enhance users’ convenience in order to optimize conversions on your digital platform.
6. Better SEO Performance
All search engines share one thing in common – providing a “good user experience.” So they use complex algorithms to deliver results that match user search intents. Only by doing that can they ensure the continued use of their services.
On mobile devices, pages with non-responsive web design appear broken or too small to read. Because it results in a negative user experience, search engines usually do not rank them high in search results.
Mobile devices generate 63 percent of organic search traffic. For this reason, companies must invest in a responsive web design to ensure pages load correctly, regardless of screen size.
Another area where a good UX design can help is pay-per-click (PPC) marketing. Google, for instance, measures landing page experience. This metric allows them to suggest ways to optimize and improve user journeys. Indeed, landing pages that give good UX improve the ad campaign and increase conversion rates.
7. Improve your digital product’s usability
UX design facilitates effortless decision-making for users as they don’t have to work unnecessarily hard to find what they’re looking for. The main objective of UX designers is to create a seamless digital product experience that is convenient for users. UX designers will conduct in-depth user research to eliminate unwanted and challenging issues to make the digital product useful.
UX design provides predictable functionalities that will allow users to fill in a questionnaire and order their items online with a better-designed website. For example, UX design makes it easier to log in on an e-commerce platform that allows users to log in by requiring fewer details
8. User retention
User experience is very important in getting users to use your application for a prolonged period. UX designers aim to create the best accessible design that excites the user, which is a key factor in retaining users.
As products satisfy users’ needs, user retention increases, especially when speaking of digital UX platforms. If users are legitimately excited about a product or service, or if the service is particularly beneficial, users will be more likely to suggest it to family and friends.
In today’s digital world, the brands with the best user experience win. Even if your digital product is the most advanced, revolutionary, and potentially world-changing thing ever created, a bad UX can absolutely destroy it before it ever has a chance.
Keep an eye on the ever-changing trends and technology. Really get to know what your customers want and need. Figure out a way to stand out and be different, and offer something no one else has. Make your user experience the best it can possibly be, and you will surely come out on top.
So in case you need help with your business or UX, Don’t hesitate to reach out to us today —we’d love to chat; let’s discuss your business, your project, and what goals you want to achieve.