Branding 101: How Brand Identity Is Defined

Branding 101: How Brand Identity Is Defined

What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more.  Branding pro Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual...
Branding 101: Naming and Tagline

Branding 101: Naming and Tagline

Have you ever wondered looking at bold fascinating signboards asking you to buy something or the other, and why they stand out? Have you noticed where your gaze rests on first? Yes, you guessed it right, the name of the business and the visuals. Whether it be BMW...
Branding 101: Build a Positive Company Culture

Branding 101: Build a Positive Company Culture

“Maintaining an effective culture is so important that it, in fact, trumps even strategy.” – Howard Stevenson Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements, including...
Branding 101 : Develop a Brand Core!

Branding 101 : Develop a Brand Core!

No matter how beautiful the logo or powerful the tagline, if a brand doesn’t know its core — who or what it truly is — it is pretty much impossible to build their brand and a headache to even try. Having experienced this issue many times in our agency,...
Branding 101 : Build a Brand not a Logo!!!

Branding 101 : Build a Brand not a Logo!!!

Many businesses overlook the true potential of what a brand can and will accomplish, settling for just a logo. So, what sets a brand apart from a logo. Why is the jump from a logo to a brand so difficult? Why do you need a brand, not just a logo? “Your brand is what...
World Sports Scenario (WSS) Website Goes Live!

World Sports Scenario (WSS) Website Goes Live!

World Sports Scenario (WSS) is a football academy based in Wuhan, China. In July 2015 an organization was created, “LWJ Wuhan soccer school” together with “Love, Wisdom, Joy Montessori education“. This project was born from necessity and with the goal to give kids...
Digital Branding: Is Your Logo Responsive?

Digital Branding: Is Your Logo Responsive?

In today’s world – A logo has to work harder than ever before. In 2018, the number of internet users grew to 4 billion. Of that number, 49.4% of all the people interacting online are using their mobile phones, instead of the good old days of computers. This means that...
Alafea Institute Website Goes Live!

Alafea Institute Website Goes Live!

Who is Alafea and what’s Alafea Institute all about? Alafea Reynolds, a mother of three and two bonus kids who doubled as an educator and mother. She experienced firsthand the frustration of trying to develop professionally while trying to be present for her husband,...
Aiya Wode Maya Website Goes Live!

Aiya Wode Maya Website Goes Live!

Wode Maya is a Ghanaian Freelance Vlogger/Youtuber.  He has to his credit many fun & interesting videos. He has a bachelors degree in Aeronautics at Shenyang Aerospace University but he is now into full-time Vlogging. He currently based in China. Aiya Wode Maya...
Valley Estate Broker Website Goes Live!

Valley Estate Broker Website Goes Live!

Valley Estate Broker, A real estate company based in Shanghai with numerous amounts of properties and clients approached Dephlex Creatives via referrals for a complete redesign of their old website. Dephlex took on this project because, like many of our projects, this...
She Is Ministry Website Goes Live!

She Is Ministry Website Goes Live!

She Is Ministry’s main primary goal is for every woman to be faithfully planted in a church and a sisterhood cell group and for God to reveal His power and purpose through every woman thus leading to the salvation of multitudes. Fulfilling the Great Commission...
Understanding Your Brand

Understanding Your Brand

Everyone is fussing about getting more followers… I get a bunch of inquiries about how to build a brand or get huge followers in just under 5 Days. However, I think people are getting caught up on the vanity of it all and missing out on the reality of the...
THE BEST REFERRAL PROGRAM EVER!

THE BEST REFERRAL PROGRAM EVER!

THE BEST REFERRAL PROGRAM EVER! Do you have friends or family who need a website? Do you have a Dephlex Creatives website and would like to share the love? Do you want to recommend your clients to a ‘small business friendly’ digital agency? Well, the Dephlex Creatives...
PraisAd Trade Website Goes Live!

PraisAd Trade Website Goes Live!

PraisAd Trade group is one of the most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online. It was established with the principal idea of helping customers navigate through the best E-commerce...
EUREKA EDUCATIONAL CONSULTANTS Website Goes Live!

EUREKA EDUCATIONAL CONSULTANTS Website Goes Live!

Eureka Educational Consultants was established with the principal idea of placing students in top-notch educational institutes of the People’s Republic of China and numerous other prime education destinations around the globe. An unparalleled and preeminent name in...