Branding 101: How Brand Identity Is Defined

Branding 101: How Brand Identity Is Defined

What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more.  Branding pro Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual... Read more
Branding 101: Naming and Tagline

Branding 101: Naming and Tagline

Have you ever wondered looking at bold fascinating signboards asking you to buy something or the other, and why they stand out? Have you noticed where your gaze rests on first? Yes, you guessed it right, the name of the business and the visuals. Whether it be BMW... Read more