2023 is the dawn of a new era in sales, and it’s essential for all businesses to stay ahead of the curve. The first month…
Networking is important in establishing working relationships, building careers, and creating potential job opportunities. Social media has revolutionized networking. Sites like LinkedIn, Twitter, and Instagram…
When you don’t have a big budget, marketing can be challenging, but there’s plenty a small business owner can do to attract and maintain a…
As a small business, it can be difficult to break into the online realm. However, with a bit of creativity and strategy, you can use…
What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more. Branding pro Marty Neumeier defines a brand identity as “the…
Have you ever wondered looking at bold fascinating signboards asking you to buy something or the other, and why they stand out? Have you noticed…
“Brand architecture needs to be rooted in consumer behaviour but is too often constructed around internal organizational constraints and objectives.” -Professor Kevin Lane Keller Brand…
“Maintaining an effective culture is so important that it, in fact, trumps even strategy.” – Howard Stevenson Company culture is the personality of a company. It defines…
No matter how beautiful the logo or powerful the tagline, if a brand doesn’t know its core — who or what it truly is —…
Many businesses overlook the true potential of what a brand can and will accomplish, settling for just a logo. So, what sets a brand apart from…
End of content
End of content