Analytics can be a valuable tool for small businesses. It helps you to gain insights into your visitors’ behavior within your site. Who’s visiting your website, who they are by their age, gender, location, etc.; how they landed on your site (traffic source); the most popular content on your site; your total conversions; and so on. By leveraging analytics, you can better understand who your customers are and how to best serve them.
Many websites built by a developer have analytics already installed. This is a pretty common practice. The problem is that business owners are never taught how to use it, or it is way too confusing, so they ignore it. Others don’t even know it’s there.
In this article, we’ll share the major reasons why website analytics are important for your business growth. So, let’s dig into a few reasons why having analytics installed on your site can help your business grow.
1. Get to Know Your Visitors Well and Enhance User Experience
When it comes to making big (or small) business decisions, it’s important to ensure your decision doesn’t hurt your existing customers, but rather enhances their user experience. It’s more rewarding if it can attract more new users. So, to make a safe and informed decision, you’ll need to know your visitors first.
Taking the time to get familiar with your visitors can be highly beneficial in creating a personalized, tailored user experience for them. Investing just a bit of effort into understanding their needs and preferences is an invaluable way to make sure every visitor feels welcomed. When you know who your site visitors are by their age, gender, geographic location, interest topics, etc., you can take proper measures to enhance their user experience. Similarly, when you learn about the technology (device, operating system, and browsers) they’re using to browse your site, you can test your site’s compatibility with those technologies and make necessary improvements.
2. Know their interest and Focus on It
Tracking user behavior is very important to learn what is working on your site. You can use analytics to learn what products people like the most. Or know how long they choose to browse around your site. It’s valuable information you can use both online and off.
Website analytics tools like Google Analytics and MonsterInsights show you exactly which content gets the most visits, average duration, and bounce rate for the individual pages, so you can analyze, and optimize, for better engagement.
Data such as page count and user flows allow you to optimize the site so visitors will first see what they are interested in. This data can help you make more sales. Even simple things such as knowing that the blog articles you choose to write are of interest to your audience are important.
3. Track Goals & Conversions
You can use analytics to track goals and conversions so that you know when someone completes an action such as signing up for a newsletter or downloading an app. Knowing which activities users complete gives you a better idea of what works well with them so that you can focus your efforts on those areas in the future.
Goals are a great way to measure how well your site fulfills targeted audience objectives.
With your website analytics platform, you should be able to set up individual Goals to track actions, like transactions with a minimum purchase amount, subscriptions to your newsletter, or placing orders.
Conversion goals implementation would provide you with a clear and simple overview of what marketing efforts work for you the most. This will also aid you in better defining, tracking, measuring, and implementing new products and services, improving the existing ones. Or, what are the products you need to push to boost your sales, revenue, and hopefully profits.
4. User Demographics
Do you know enough about your customers to adjust your marketing to best suit them? Using analytics on your website will allow you to gather more data about who visits and how you can serve them.
Analytics is not just about gathering data so you can make another sale. While yes, your business needs to make money, it should ultimately serve those that purchase from it. Having more data will allow you to make the decisions to do just that.
Let me give you an example. Let’s say you run a service business and have recently been looking into adding a phone app to allow your customers to schedule their next appointment without having to call you. In this case, knowing if most of your customers use an iPhone or Android would be important to decide which version of the app you should create first.
5. Improve Your SEO Efforts
Analytics also play an important role when it comes to optimizing your search engine rankings (SEO). By looking at keyword trends, page views, bounce rates, and other metrics related to SEO, you can identify areas where improvements need to be made for more people to find your website when searching online.
Website analytics help your site’s SEO in various ways. By knowing your visitors’ demographics and interests, you can create targeted content and get better visibility on search engines.
Having analytics in place allows you to create targeted strategies tailored to improve SEO results on specific pages or content pieces that may not perform as well as others.
Moreover, using MonsterInsights and Google Analytics, you can connect your Analytics account with Google Search Console and track what search queries are sending you the most traffic. It provides you with the actual data of total clicks, impressions, average click-through rate (CTR), and average position.
6. Improve site performance
Data from analytics tools also helps identify areas where a website’s performance can improve, including page load times, ease of navigation, and other factors that affect user experience. With all of the information and data website analytics provider, you will be able to improve, plan, change and adapt your site. This inevitably and in time will lead to improved performance.
you will be able to track if visitors reach 404 pages or are unable to find specific information. There certainly are many reasons and factors contributing to why the 404 page is reached by your website visitors. Or, why they are unable to find the information they are looking for. Spotting this, alongside various indicators inside a website analytics platform will provide you with metrics you can use to improve your business.
With better performance comes better engagement, leading to more conversions and higher profits for your small business website.
When reviewing available website analytics platforms, be sure to check the program requirements. You don’t want to choose a platform that requires technical implementation you don’t have at your disposal.
If you are looking for a simple and online solution ask your business partners or find out what your competition implemented.
When you make a final decision for your analytics platform, make sure you figure out which key performance indicators you need to track.
A very good option is to spend some time testing and figuring out what works best for you.
By defining your key metrics, you’ll be able to spot your targeted audience and visitor deviations and implement optimized marketing efforts to improve your business and boost your profits. And always remember – implementing a website analytics platform is an investment in your business growth.
The power of analytics cannot be underestimated; it provides invaluable insight into customer behavior while giving businesses actionable data they can use to improve their online presence and drive sales. When used correctly, analytics allows companies of all sizes – even small businesses -to compete with larger corporations by taking advantage of data-driven strategies. With access to real-time metrics, businesses can easily identify trends, make informed decisions, and optimize operations for maximum efficiency. In short, there’s no better way for small business owners than using analytics to get ahead in today’s competitive digital landscape.