Why Use WordPress? 9 Reasons Why It’s Perfect For Your Small Business Website
Unless you’ve been living under a rock for the past ten years, you know WordPress is a content management system (CMS) used to build websites. It’s the most popular CMS, powering over 43% of all websites. If you’re starting to build your first website, WordPress is inevitably a name that you’ve come across. It’s mostly recommended to nearly anyone who has any type of website.
But before I get into the reasons why WordPress is so great, I want to clear up any misconceptions about the platform. One of the most common misconceptions about WordPress is that it is just a blogging platform, but WordPress is so much more. While WordPress started as a blogging tool, it has evolved into a powerful website builder and a robust content management system (CMS). The best part about WordPress is that it’s easy to use and flexible enough to make different types of websites. That’s the main reason why WordPress has grown so much in popularity.
WordPress.org vs WordPress.com
Before I go on, I just wanted to clear something up. We use WordPress.ORG to build your website, and everything we discuss in this article is about that. WordPress.COM is different. This is a separate product and is usually used as a DIY blogging tool, and it tends to be very restrictive. I wouldn’t recommend it for a business website.
Below I’ve outlined 9 reasons why wordpress.org is the only platform you’ll ever need.
1. Complete control over the design
Some people think WordPress is a basic platform and doesn’t allow much customization. This is simply not the case. WordPress allows us to build completely bespoke websites that are tailored around your business.
Some platforms don’t allow for advanced customization, which makes it difficult to create truly unique websites. They only have basic options that deliver basic results. It is important to have complete control, and you might not have this option with other platforms.
We design your website using Adobe programs such as Photoshop and Illustrator. We make it look exactly how we want it to before we touch a line of code. We then build your site on WordPress by transferring each design element over one at a time. Your business is unique, and your website deserves to be too.
2. Flexibility and Customization
Another great thing about WordPress is its flexibility and customization options. Whether you want to create a simple blog or a complex online store, WordPress can be easily adapted to meet your specific needs and requirements. There are thousands of themes and plugins available for WordPress, which allows you to tweak and tailor your website to perfectly suit your brand identity. And if you can’t find exactly what you’re looking for, our team of expert developers can create custom solutions to fit your unique requirements.
3. Powerful Features and Functionality
Despite its simplicity, WordPress is a very powerful platform with many features and functionality. With WordPress, you can easily add media such as images and videos to your website, create complex forms and surveys, sell products and services online, manage user accounts and permissions, and much more. Whatever you need your website to do, chances are that WordPress can do it.
4. Great support
Since WordPress is used by so many people all over the world, there are countless guides, tutorials, and resources that can be found online. You can take advantage of WordPress forums where you can communicate with others who use the planet’s most popular CMS.
Aside from those options, you can get help and support directly from the WordPress support team.
If you have a paid WordPress plan, you’ll have access to live chat support 24 hours daily, Monday to Friday. You can even reach live chat agents on the weekends for those with business or eCommerce plans.
With that said, it’s worth noting that this resource won’t be able to help you with any third-party applications that you’re using on your WordPress site.
But as I mentioned before, you can easily find help with this on a community forum or guide on another site. There is no shortage of WordPress “how-to” resources on the Internet.
5. Mobile Friendly
Having a mobile-friendly website is no longer a luxury. It’s a necessity. And if you want to keep Google and your users happy, you’ll need to ensure your website passes the mobile-friendly test.
When we build your website, we make it responsive. This means it looks great when viewed on a mobile device or tablet. This is nothing new and should happen anyway, but WordPress makes the whole process much easier.
Responsive Plugins
Most plugins are built to be responsive. This means they look great on smaller screens, and we don’t have to customize them manually, which saves us much time.
Responsive Templates
Again, we are building your website for you. You won’t need a template, but it’s good to know that if you did in the future, it would likely be responsive.
You can make your website responsive.
WordPress has many tools that can turn your website from non-responsive to responsive. That means if Google changes its guidelines in the future, you can use the tools to stay in line.
All around, WordPress will make it easier for us to deliver a fully responsive website
6. WordPress is SEO Friendly
In my experience, WordPress websites ALWAYS rank better in search engines than other platforms such as Joomla, Wix, and Squarespace.
Why is this?
Clean URL structure
Your page URL’s are extremely important in how Google ranks your website. They look at the keywords within your URL to determine what you should rank for. WordPress is great as it allows you to create unique URL’s for each page very easily and doesn’t add any messy gibberish as so many others do.
Website Speed
Some other content management systems and website builders are built with unnecessary code. This extra code can cause the site to feel heavy and load slowly. WordPress, however, is fairly lightweight, and most themes and plugins are built with this in mind. There ARE some exceptions, but generally speaking, WordPress websites are quicker.
SEO plugins that allow you to optimize your pages easily
Every page on your website will need to be optimized for search engines. That way, you have more chances of ranking on the first page of Google.
There are hundreds of different plugins that you can use to improve your on-page SEO in different ways, but perhaps the most widely used plugin is Yoast.
Yoast SEO Plugin
The Yoast SEO plugin is free, and you can use it on multiple websites. It comes with a vast number of features that you can use to make your website more search engine friendly.
7. Security
In general, WordPress is a safe and secure platform. But it doesn’t mean you’re completely vulnerable to malicious attacks, hackers, and malware on your website. Fortunately, WordPress makes it easy for you to enhance your site’s security with features like password protection for folder contents. Keeping your WordPress version updated will also fight off bugs and potential security threats.
It’s also easy to enable an SSL certificate for your WordPress site. Most of the time, you can just get this from your hosting web service.
Furthermore, there are additional steps you can take to beef up your site’s security. I’d recommend installing a WordPress security plugin.
Adding one of these to your site is like building a moat around your house. Sure, doors might be locked, but the added layer will make it even harder for intruders to penetrate your walls.
You can also take proactive steps by installing a WordPress backup plugin.
If your site is somehow compromised, you don’t want to lose all of your content and data. A plugin will make it easy for you to recover your website if something goes wrong.
8. Simplified Content Creation
Starting a new WordPress site is so easy; anyone can do it. You can get everything set up with just a few clicks.
Once your site is live, all you need to do is navigate to the “posts” section of your dashboard menu. From here, you’ll be able to find everything you need to write and publish a new blog post.
You’ll find text editors, formatting tools, and ways to upload media files.
As you’ll quickly learn, the entire content creation process on WordPress is very straightforward. So you won’t have any excuse for lacking in that department.
After your content has been published, you won’t have to jump through hoops to edit it moving forward. All you need to do is search the post and make any changes or updates using the visual editor.
Once those changes have been made, just click on the “save” button and the new version of that content will be live instantly.
9. Multilingual
WordPress has a global reach. It supports more than 160 languages worldwide. So you’ll be able to create a website to reach your global audience.
That said, it’s worth noting that English is the most popular language used on WordPress.
71% of all blogs published on the platform are written in English.
But it’s nice knowing that if you want to take advantage of other languages, WordPress makes that easy for you to do.
Summary
WordPress is the world’s most popular website platform for a good reason—it’s simple to use yet highly customizable, feature-rich yet easy to manage, and flexible yet robust. We only use WordPress here at Dephlex Creatives. If you’re thinking about building a new website for your business or organization, we strongly recommend you try WordPress. You won’t be disappointed!
Over to you
We hope this article answers your question about why you should use WordPress. The best way to truly experience the power of WordPress is by using it. Give it a try, and let us know what you think.
