A website is a vital part of any business’s marketing strategy. It’s a flexible platform that can promote your products or services, share your company’s story, and connect with customers and potential customers. You want to ensure it represents your business in the best light possible. But what pages should you include on your website? While the answer to that question may vary depending on your industry, there are some essential pages that every website should have.
In this article, we will cover:
While it may seem obvious, your website needs a homepage, not just any homepage, but an optimized, ready-to-convert homepage.
Your homepage is typically the first page visitors will see when they land on your website, so it’s essential to make a good impression. Keep your homepage simple and clean, with straightforward navigation to the rest of your site. It should be compelling enough to catch their attention and entice them to view the rest of your website. Having an eye-catching ‘hero’ image or slider at the top of the homepage is one way of drawing your visitors in.
Please include a short overview of what your business does, and make it easy for visitors to learn more about your products or services.
Regarding traffic generation, the About Us page is second only to the Homepage. People go here to learn more about your business, so engagingly present all the information.
An about page is a great way to connect with your audience and give them a behind-the-scenes look at your business. This is also an opportunity to tell your company’s story and explain what sets you apart from your competitors. Include photos and videos to make your about page come to life. It’s a good idea to showcase any achievements or accreditations the company has received. Plus, don’t forget to include some fun photos of you and your team! Nothing says trust like a real person behind the scenes. This will create a more personable experience for your customers.
Products or Services Page
This is the meat of your website, the content that attracts potential clients in the first place.
This page is where you showcase what you have to offer potential customers. Include high-quality photos and detailed descriptions of each product or service. Not only does this enhance the size of your business, but it gives you enough space to write about each one.
If you have a lot of products or services, consider organizing them into categories to make them easier to browse. You might also want to include customer reviews or testimonials on this page.
Remember, You’re not just providing a list of specs. You need to sell the result. Customers want to know what they will achieve by using you, so paint the picture for them. What problem are you solving and how?
A blog site plays a critical role in boosting a website’s online searchability, and it’s a great way to generate traffic to your website and show potential customers that you’re an expert in your field. Use your blog to share helpful tips, industry news, or company updates. Be sure to promote new blog posts on social media, and don’t forget to include share buttons so readers can easily share your content with their networks. It’s a great place to reach out to readers, build a community, and develop a credible brand. It is a must for all business websites!
Make it easy for potential customers to get in touch with you by including a contact page on your website. Include all relevant contact information, including your email address, phone number, and social media handles. You might also want to include a brief description of how you can be contacted (via email, phone, etc.) and what assistance you can provide. Have a page that shows where all of your offices are – ideally with a link to the location on a map – and then have the phone number for each one. If you have one specific office, your main headquarters, ensure this is highlighted.
An FAQ page is a valuable resource for both you and your customers. By including answers to common questions, you can save time by reducing the number of customer support inquiries you receive. And for customers, an FAQ page can be a helpful way to get answers without having to contact customer support directly.
FAQs can also be used as an effective marketing tool; by addressing common pain points or objections, you can help prospects overcome hesitations about doing business with you.
This is also a page where you can subtly show what sets you apart from your competitors. Weave in a question or two that allows you to highlight the key benefits of your product or service that other businesses don’t have.
“Page not found” 404 page
The requested URL could not be found (technically speaking, it’s called a “404 error” page)
It’s frustrating when you go to a web address that says “Page Not Found.” That means the site either doesn’t exist or has moved since last. In this case, we can assume that something went wrong with their content, so they removed themselves from existence! We’ll need some more information before being able to find what happened, though- where did everything go? What kind of error occurred during loading (maybe there was too much load)? And why does my computer keep telling me no matter how many times I refresh pages etc.?
Although rarely read by customers, it’s still important to include this page. Essentially, it sets out the rules for using the website. Ensure you have a notice about copyrights and trademarks and which country and state you operate from. This tells people which consumer laws you follow.
You can get a template for this page online or ask a local attorney to draft one for you. In the grand scheme of sales and marketing, this isn’t a key page, but still worth paying attention to.
These are just a few essential pages every business website should have. By including these pages (and keeping them up-to-date), you can help ensure that your website represents your business in the best possible light and drive results for your bottom line.
The kind of web pages to add to your website depends on your business type. But these seven website pages are universal and vital for running a service or product-based business.
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