First Impressions Matter! – Authenticity
5. AUTHENTICITY
“People care about how much you care more than how much you know.” Absolutely, positively true. One thing that separates Dephlex from much of our competition is that We truly care about our clients and our work. I’m aware that there are better designers, better developers, and better salesmen, but when clients contact us, We make sure they know that We care about our work and care about their potential project.
Be genuine, people can tell if you’re being real or if you’re just blowing smoke. If you don’t care about what you’re selling, then you’d better learn to care about it or find another profession because you won’t get far. I can’t tell you how many clients We’ve talked to over the years who had previous designers or developers who simply did not care about them enough to give them a good product or respond in a timely manner. Many of our clients have come to us hardened and callous towards web designers because of a bad previous experience and I don’t blame them, I was in the same boat when I got into this. So the best advice I can give in this area is to care and be genuine. Be authentic to how you are and what you sell.
6. KNOWLEDGE