News
Announcing the Dephlex Creatives Rebrand
It’s a fascinating concept that “the shoemaker’s son always goes barefoot”. Today, the shoemaker finally decides to make shoes for his family. We are happy to announce the rebrand of Dephlex Creatives. The rebrand is not just cosmetic - we've taken this opportunity to...
Goal Four Foundation Website Goes Live!
Goal Four Foundation a small based foundation in China spearheaded by their founder Babusi Ngwenya along with a group of innovative and creative team that aid in pushing their values and mission into the world. Goal Four Foundation works by having the deepest possible...
Branding 101: How Brand Identity Is Defined
What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more. Branding pro Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual...
Branding 101: Naming and Tagline
Have you ever wondered looking at bold fascinating signboards asking you to buy something or the other, and why they stand out? Have you noticed where your gaze rests on first? Yes, you guessed it right, the name of the business and the visuals. Whether it be BMW...
Branding 101 : Brand Architecture and Why it Matters
“Brand architecture needs to be rooted in consumer behaviour but is too often constructed around internal organizational constraints and objectives.” -Professor Kevin Lane Keller Brand architecture might not sound like the most exciting part of your corporate...
Branding 101: Build a Positive Company Culture
“Maintaining an effective culture is so important that it, in fact, trumps even strategy.” – Howard Stevenson Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements, including...