by Kwame | Jul 21, 2020 | Announcement
It’s a fascinating concept that “the shoemaker’s son always goes barefoot”. Today, the shoemaker finally decides to make shoes for his family. We are happy to announce the rebrand of Dephlex Creatives. The rebrand is not just cosmetic – we’ve taken this...
by Kwame | Feb 18, 2019 | Branding, Business
What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more. Branding pro Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual...
by Kwame | Feb 15, 2019 | Branding, Business, Tips
Have you ever wondered looking at bold fascinating signboards asking you to buy something or the other, and why they stand out? Have you noticed where your gaze rests on first? Yes, you guessed it right, the name of the business and the visuals. Whether it be BMW...
by Kwame | Feb 13, 2019 | Branding, Business, Tips
“Brand architecture needs to be rooted in consumer behaviour but is too often constructed around internal organizational constraints and objectives.” -Professor Kevin Lane Keller Brand architecture might not sound like the most exciting part of your corporate...
by Kwame | Feb 11, 2019 | Branding, Business, Tips
“Maintaining an effective culture is so important that it, in fact, trumps even strategy.” – Howard Stevenson Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements, including...
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