What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more. Branding pro Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual... Read more
Have you ever wondered looking at bold fascinating signboards asking you to buy something or the other, and why they stand out? Have you noticed where your gaze rests on first? Yes, you guessed it right, the name of the business and the visuals. Whether it be BMW... Read more
“Brand architecture needs to be rooted in consumer behaviour but is too often constructed around internal organizational constraints and objectives.” -Professor Kevin Lane Keller Brand architecture might not sound like the most exciting part of your corporate... Read more
“Maintaining an effective culture is so important that it, in fact, trumps even strategy.” – Howard Stevenson Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements, including... Read more
No matter how beautiful the logo or powerful the tagline, if a brand doesn’t know its core — who or what it truly is — it is pretty much impossible to build their brand and a headache to even try. Having experienced this issue many times in our agency,... Read more
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