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Branding 101: How Brand Identity Is Defined

Branding 101: How Brand Identity Is Defined

What is a brand identity? Is it your logo? Your color palette? Your infographic style? It’s all that—and more.  Branding pro Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, communications, and visual...
Branding 101: Naming and Tagline

Branding 101: Naming and Tagline

Have you ever wondered looking at bold fascinating signboards asking you to buy something or the other, and why they stand out? Have you noticed where your gaze rests on first? Yes, you guessed it right, the name of the business and the visuals. Whether it be BMW...
Branding 101: Build a Positive Company Culture

Branding 101: Build a Positive Company Culture

“Maintaining an effective culture is so important that it, in fact, trumps even strategy.” – Howard Stevenson Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements, including...
Branding 101 : Develop a Brand Core!

Branding 101 : Develop a Brand Core!

No matter how beautiful the logo or powerful the tagline, if a brand doesn’t know its core — who or what it truly is — it is pretty much impossible to build their brand and a headache to even try. Having experienced this issue many times in our agency,...